The Million Dollar Question

The kinds of questions we ask guide our thoughts, emotions, and actions. The mind has a system for filing information, much the same as we would store information in a filing cabinet in different folders.

Where a physical filing cabinet is limited by its size, the unconscious mind can store almost unlimited amounts of information. And the better the “files”—or memories—are organized, the easier it is to access the information. Effective questions can act as your access codes to the information.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like


Divergence is creating products and services that go against the mainstream, including personalization, customization, status, and luxury. Popular ≠ Cool: Don’t follow what’s already popular; instead, search for the next…
View Post

Handling biases: make a decision tree

The various decision-related outcomes are similar to the numerous decision tree branches before making a choice. There is only one past, but many possible futures. The result (outcome bias) and…
View Post