The NeuroTactic Library

The NeuroTactic Library is categorized into five buckets, comprising of:

  • Desire: designed to activate the “buy button” in our brains
  • Routing: creating a personalized experience
  • Emotion: emotional engagement in marketing campaigns and customer journeys
  • Attention: capturing and maintaining audience attention
  • Memory: the importance of memories in forming opinions and making decisions.

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