The other important thing which happened was that it became easier to start a startup, like with Amazon Web Services, availability of venture capital and adoption of SaaS, and also the digital transformation of all businesses.
Earlier, only the big companies would be able to afford software; now with 37 signals, you can put in a credit card and pay $50, $100 and start using the software.
Now starting up is easy but scaling up is very, very hard.
If every startup had to hire enterprise sales reps and go after the large enterprises in the conventional model, nobody would win because the large enterprises don’t actually buy this.
