The Persuasive Power Of Stories

Anything that we vividly imagine, our bodies will respond to as if it is real. Hence, stories can cause our neurons to fire the same way they would if we were actually performing the action that we are imagining.

Stories have the potential to shift a person from their Current State to a Desired State. This shift is accomplished by placing questions strategically throughout your story in a way that includes and engages the listener.

If you ask the right questions at the right points in the story, then the person will find themselves involved in the storyline and will engage emotionally in the story. It’s this engagement in the story that triggers and leverages the Think, Feel, Do process.

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