The Present Bias

Our biases point us toward the present.

 So when given a choice between an immediate reward (say, $1,000 right now) and a reward we have to wait for ($1,150 in two years), we’ll often take the $1000.

Envisioning ourselves far into the future is extremely difficult—so difficult, in fact, that we often think of that future self as an entirely different person.

This conceptual shift demonstrates the third quality necessary for moving others today: clarity—the capacity to help others see their situations in fresh and more revealing ways and to identify problems they didn’t realize they had.

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