The product was simple. We didn’t require a lot of field sales. We priced it affordably. We could use digital marketing and go after the whole world.
We finally put all the pieces together, technology, marketing, category, product, minimum viable product, pricing, all the pieces.
It took nearly 8 eight years to learn all of this by trial and error—digital marketing, inside sales, all of it—and finally, after eight years of assembling all of this together, we could make Kissflow successful.