The real solution is a true sense of urgency

A real solution does not involve running from meeting to meeting or creating a huge list of trivial activities. True urgency focuses on critical issues driven by a deep determination to win.

There are four tactics we can use to counter complacency and instil a culture with a true sense of urgency:

  • Make external problems and opportunities visible
  • Behave with urgency every day
  • Find opportunities in crisis
  • Deal with the No-Nos

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