NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.



The Science Behind Colors In Marketing

In case your app is strictly targeting men, the rules of the game are slightly different. Men love blue, green, and black, but can do without brown, orange, and purple.

If you are building an app that mainly targets women, note that women love blue, purple, and green, and dislike orange, brown, and gray.

– Very interesting piece on brand colors and the perceptions.

Add comment