The science of eureka moments

A eureka moment is that magical epiphany when the solution to a problem seems to appear out of nowhere. Also known as an “Aha!” moment, little beats the sudden clarity you feel at solving a puzzle or finally understanding a previously unfathomable concept.

Eureka moments can lead to creative discoveries, the triumphant completion of a project, or the sudden, clear insight into how to make your business succeed.

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