The secrets behind the runaway success of Apple’s AirPods
May 11, 2020 2020-05-11 12:20The secrets behind the runaway success of Apple’s AirPods
The secrets behind the runaway success of Apple’s AirPods
https://www.wired.co.uk/article/apple-airpods-successApple Airpods was launched with virtually no fanfare, given just five minutes of stage time at Apple’s iPhone and Apple Watch event in September 2016.
There are a number of reasons for the popularity. Unusually for the Cupertino company, Apple came in with an aggressive price point for each version of the AirPods. Once it added key features such as noise-cancelling and wireless charging, the Pros became a yardstick in the wireless earphone category.