The secrets behind the runaway success of Apple’s AirPods Airpods was launched with virtually no fanfare, given just five minutes of stage time at Apple’s iPhone and Apple Watch event in September 2016.

There are a number of reasons for the popularity. Unusually for the Cupertino company, Apple came in with an aggressive price point for each version of the AirPods. Once it added key features such as noise-cancelling and wireless charging, the Pros became a yardstick in the wireless earphone category.

Sign Up for nextbigwhat newsletter

The smartest newsletter, partly written by AI.

Download, the short news app for busy professionals