- Step 4: Research the market and competition to identify potential opportunities and threats. Analyze data and insights to inform your strategy.
- Step 5: Develop a clear and compelling value proposition that differentiates your product or service from competitors. Consider factors like price, quality, convenience, and customer service.
- Step 6: Create a detailed marketing plan that outlines specific tactics for reaching and engaging your target audience. You may include tactics like social media advertising, email marketing, content marketing, or event sponsorship. Set measurable goals and track your progress regularly to ensure your plan is effective.