The success story behind $100m cold email strategy

Not taking the lead list seriously is pretty much shooting in the dark as a business. – Alex Hormozi

Dive into the secrets behind Alex Hormozi’s $100M cold email strategy, exploring the key elements that make it successful.

From building a high-quality lead list to personalizing emails and offering fast value, this strategy is designed to maximize leads, meetings, and deals.

Table of Contents

1. Building a high-quality lead list
2. Importance of personalization
3. Offering big, fast value
4. Backing the offer with a guarantee
5. Automating the email outreach process
6. Role of follow-ups
7. The ‘last chance’ email
8. Importance of automating follow-up emails
9. Use of case studies in follow-ups
10. Effectiveness of a ‘last chance’ email
11. Scheduling emails for active monitoring

Building a high-quality lead list

The foundation of a successful cold email strategy lies in building a high-quality lead list.

This involves identifying potential clients based on factors like job titles, location, and keywords.

Tools like Instantly’s lead finder can streamline this process.

Importance of personalization

In a cold email, personalization is key.

Making the message look like it’s from someone the recipient knows increases the likelihood of engagement.

Tools that provide AI prompts and templates can help scale this personalization.