The Sunk Cost Fallacy

The Sunk Cost Fallacy a.k.a Why we want to finish what we started, even when we shouldn’t

The Sunk Cost Fallacy describes our tendency to continue in an endeavor as a result of past investments in it.

What can you do about it? 

  • Make opportunity costs explicit. Make the opportunity cost clear and focus on that.
  • Keep track of your quarterly list of commitments. Set a specific timeline to periodically map out the big picture of where your time is going and where you want it to go. 

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