The Sunk Cost Fallacy a.k.a Why we want to finish what we started, even when we shouldn’t
The Sunk Cost Fallacy describes our tendency to continue in an endeavor as a result of past investments in it.
What can you do about it?
- Make opportunity costs explicit. Make the opportunity cost clear and focus on that.
- Keep track of your quarterly list of commitments. Set a specific timeline to periodically map out the big picture of where your time is going and where you want it to go.
