The Tablet War: Android Snatching Away Market Share From iPad

Everyone is talking about tablet devices these days, almost every Smartphone and PC manufacturer wants to make a tablet device. Global tablet shipments reached 15.1 million units in Q2 2011, surging 331 percent from 3.5 million in Q2 2010. Many have tried too, and with the exception of the legendary iPad the rest have had a horrible run. Tablet devices are just getting popular now with budget offerings flooding the market, each claiming to be the iPad killer, but none have been able to put up even a decent fight against the iPad. Which is why these stats released by Strategy Analytics are so surprising.

A recent report by Strategy Analytics reveals that the iPad’s dominance over the tablet market continues but has slipped significantly to 61%. Compared to the same period last year, the iPad held almost 94% of the total tablet market.


  • Android is the most notable challenger to the iPad and approximately 30% of all tablet devices shipped are Android devices.
  • Even though Android has managed to take a significant share of the market from Apple, no vendor has been able to produce a truly successful product.
  • Microsoft captured a niche 5 percent global tablet share in Q2 2011, leveraging Windows 7 through partners such as Fujitsu.
  • RIM and its QNX platform captured 3 percent global tablet share in Q2 2011. The first-generation PlayBook model experienced a lackluster launch due to product design issues surrounding native email support.

Amazon’s entry into the tablet market may prove to be a game changer. How Amazon prices its tablet may well be the key to finally having a serious iPad competitor in the market.

What’s your opinion?

You can view the report here.

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