The term “product–market fit”

The term “product–market fit” appears frequently in the SaaS playbook. But what exactly does it mean? 

A successful founder is not only a visionary when it comes to product development, he/she is also someone who has their finger steadily on the pulse of the market. 

This dynamic combination (knowledge of the product and market intuition) allows them to identify user needs and develop products that are compatible with current market conditions. 

Here founders share stories of what factors helped them to arrive at a final product that was fit for the market.

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