The Tipping PointTo win

The Tipping Point

To win a market, it’s important to build many, many more networks to expand into the market—but how does this happen, at scale? 

Luckily, an important dynamic kicks in: as a network grows, each new network starts to tip faster and faster, so that the entire market is more easily captured. This is the second phase of the framework, the Tipping Point.

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