The Undefeated Marketing System by Phillip Stutts is a book about the power of the political marketing system to help businesses and organizations grow their audiences, promote their products and services, and achieve success.
Great marketing is like a house. It must be built from the ground up. This book is your step-by-step guide to creating your marketing dream home.
Think of the Undefeated Marketing System like a course of antibiotics. You can’t stop halfway through, even if you think you’re healed. If you want your business to thrive, you have to see the method through all the way to the end. You can’t chase shiny objects or lose faith partway through.
