TheSunnyMag: The Bezosian Future of Journalism & Enemies of Science


TheSunnyMag: The Bezosian Future of Journalism & Enemies of Science


Welcome to a new edition of TheSunnyMag. This week’s curated list of beautiful reads from around the web contains the a bunch of stories around Jeff Bezos’ acquisition of the Washington Post for $250 mn, a well argued piece on why science isn’t your enemy, a very insightful piece on LinkedIn’s management framework, copy writing tricks from Neil Patel and other stories. Have a good read.


Can Jeff Bezos Bring Amazon Innovation To The Washington Post? No one in the newspaper business understands marketing and customer service the way the great technology companies like and Apple do. More here.

Why Jeff Bezos Bought the Washington Post: Woodward and Bernstein’s old stomping ground has suffered a 44 percent drop in revenue over the past six years. In his public apology tour last week, Donald Graham, the family scion who sold the newspaper and related assets to Bezos, said he could not in good conscience continue to lose his shareholders’ money. Nor could he stomach further diminishing the reputational value of the Post. Something had to give, or in this case, someone: Bezos ponied up $250 million for the rights to Graham’s paradox. More here.

Yes, Jeff Bezos should shut down the Washington Post’s printing presses, and here’s why: Shutting down the printing presses at the Washington Post would impose a financial cost on the newspaper, but the benefits of such a move — both psychological and financial — would more than make up for it. More here.

Five myths about Jeff Bezos: The Post was purchased by Jeff Bezos, the e-tailer’s chairman, president and chief executive. Who is this man, who lives 3,000 miles away in the other Washington and spent about 1 percent of his personal fortune on a newspaper? Let’s separate fact from fiction about Bezos. More here.

We Never Need To Worry About The Future Of Journalism Again!:Specifically, the New York Times reported that the revenue of its digital business is now about $360 million a year. That’s composed of about $200 million of advertising revenue, which is basically flat, and another $150 million of digital subscription revenue, which is growing nicely. Read more.

WaPo, Amazon, HT, and the Reliance-TV18 deal: Anant Goenka, the scion of the family-owned Indian Express group, analyses the sale and its aftermath in the Indian context. More here.

New New World

Mumbai teenager beats odds, leaves red-light zone for US degree: A young Indian woman who grew up in Mumbai’s red-light district facing poverty and sexual abuse has overcome the odds to win a scholarship to study in New York. Shweta Katti, 18, left for America on Thursday to study at the liberal arts Bard College, where she hopes to read psychology. Afterwards she wants to return to India and help other young women in her community. More here.

Even world leaders care about their Klout score: South Korean president Park Geun-hye has issued a press release to announce that her Klout score went up. Seriously. Klout, a startup that measures influence on social media, is one of those tools that people mock in public while privately checking to see where they stand. Park, who won election by a tight margin, is obviously less bashful about it. Mor here.

GM’s plan to turn the car into a smartphone on wheels: Today GM’s connected cars don’t connect much. But this fall, we could be in for a surprise. It’s completely overhauling its telematics and infotainment systems and is promising a plethora of apps.
More here.

Dear Jeff Bezos, Here’s What I Saw as an Analog Nobody in the Mailroom of the Washington Post: While it might seem an awful cliche, the fact of the matter is — if you go back to a time long before the commercial Internet existed, and well before you became so rich that you have $250 million in spare change to purchase a major metropolitan newspaper — I started my real journalism career in the mailroom at the Washington Post. More here.

From inside walled gardens, social networks are suffocating the Internet as we know it: The web isn’t as open as it used to be. Hootsuite CEO Ryan Holmes breaks down how social networks are killing the open web and what it means for the future of connectivity and user experience. More here.

Prescription Packaging Alerts You When Meds Expire: If you take more than one medication, it can be difficult to keep track of your drugs’ respective renewal and expiration dates. Self Expiring, designed by Kanupriya and Gautam Goel, can help you solve one of those problems. If drug companies implement the expiration-responsive packaging, it could prevent illegal drug sales as well as accidents and fatalities arising from the consumption of expired medications. More here.

Big Picture

Science Is Not Your Enemy: The great thinkers of the Age of Reason and the Enlightenment were scientists. Not only did many of them contribute to mathematics, physics, and physiology, but all of them were avid theorists in the sciences of human nature. They were cognitive neuroscientists, who tried to explain thought and emotion in terms of physical mechanisms of the nervous system. They were evolutionary psychologists, who speculated on life in a state of nature and on animal instincts that are “infused into our bosoms.” And they were social psychologists, who wrote of the moral sentiments that draw us together, the selfish passions that inflame us, and the foibles of shortsightedness that frustrate our best-laid plans. More here.


The Hot New Silicon Valley Destination: African Charity Camp: A lifetime spent tackling problems that don’t exist can leave one wanting more. Perhaps, as Silicon Valley stalwarts realize attaining and facilitating bourgeois comfort isn’t the noblest cause, they’ll need more vanity projects like Charity: Water, an opportunity to show the internet just how generous they really are. African kids are perfect for Instagramming. More here.

10 of the most counterintuitive pieces of advice from famous entrepreneurs: We all love to take advice from people who’ve previously been through the same situations as us or who are further along a similar path to us. For entrepreneurs this is particularly useful, since it’s such a difficult, unknown path to tread sometimes. More here.


The management framework that propelled LinkedIn to a $20 billion company: Before Jeff Weiner took the top spot at LinkedIn, he asked founder and then-CEO Reid Hoffman three questions: “How do you want to handle decision-making? What decisions would you like to make, and what decisions should I be making?” Hoffman responded: “That’s easy. It’s your ball – you run with it.” A simple exchange, perhaps, but it kicked off one of the most successful CEO transitions in Silicon Valley history. Hoffman knew that to make it work, a company needs to give its leader clear and singular decision-making power over the day-to-day, and he was right. Weiner led LinkedIn through a blockbuster IPO to a current market capitalization of over $20 billion. More here.


7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up: Is the pen mightier than the sword? In the marketing world, it is. With a few little tweaks to your website copy, you can drastically increase your conversion rate. The beautiful part about these tweaks is that you don’t have to be a professional writer or a wordsmith… these are simple changes that anyone can make. More here.

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