TheSunnyMag: The Prisoners of Punjab; Entrepreneurs Handbook & Killing Ask Patents


TheSunnyMag: The Prisoners of Punjab; Entrepreneurs Handbook & Killing Ask Patents


Welcome to another edition of TheSunnyMag. This week’s curated list of beautiful reads from around the web contains stories about the Ask patent, Using Metadata to Find Paul Revere, the Prisoners of Punjab on Facebook and more. Have a good read.


12 Most Honest, Least Hypey Self-Promotion Tactics: Talk to soft-hearted or socially conscious business owners, introverts, non-Americans or ex-academics, and you often hear variations on this theme: “I wish I didn’t have to market myself because hype turns my stomach.” They’re referring to screaming headlines, hard-sell pitches, made-up scarcity, exaggerations and appeals to customer greed, envy, lust or sloth, which are recommended and modeled by many marketing experts. More here.

Decision Making and the Details in the Cracks: In every situation that requires a complex decision to be made, there is no universal right and universal wrong. There is only the decision that is right for yourself and for those affected by you directly. We want to make good decisions, but what does it mean to make a good decision – good according to what exactly? The following article dismantles the decision making process in order to reveal crucial details that are rarely considered – those details in the cracks between each consecutive step in the process. More here.

10 of the most counterintuitive pieces of advice from famous entrepreneurs: We all love to take advice from people who’ve previously been through the same situations as us or who are further along a similar path to us. For entrepreneurs this is particularly useful, since it’s such a difficult, unknown path to tread sometimes. More here.


The Entrepreneurs Handbook: 52 Essential Resources for StartupsThe thought of launching a Startup is incredibly intimidating with most failing to survive their first few years, it can often result in an emotionally draining, frustrating and demoralizing experience for everyone involved. Of course with high risk comes high reward, which is why entrepreneurs still ‘take the leap of faith’ despite the odds being stacked against them. There has never really been a better time to launch a Startup, especially if it resides in the Tech industry. The rapid advancement of the Internet continuously creates gaps in the market, and provides the perfect platform for launching a web based company. Read more.


This is the optimal number of apps you should create to land a killer app: Say you’re a mobile app developer trying to maximize your chances of striking gold with that one killer app. How many apps should you make? Four? Six? A dozen? The answer—if you’re making a non-game app—is: one. If you’re making a mobile game, however, you should make a lot more than that. More here.

Constant Connection To The Virtual World Can Cause More Harm Than Good: Mobile devices, and their ability to keep us connected 24/7, have invaded all facets of our lives. These devices have brought us incredible conveniences by their constant connection to the world, but they don’t come with warning labels about appropriate use. Smartphones are with you at all times, and the compulsion to check in to certain apps on a constant basis can lead to compulsive and addictive behavior. Soon you’ll find yourself checking your device over interacting with people. More here.

New New World

Do you really read? Spend five minutes on any social media site and you’ll see hundreds of articles shared and discussed. In our world of infinite knowledge at our fingertips, the challenge now becomes Quality, not Quantity. As you read any article, book, answer or social media post, it’s important to take the time to digest what you consume. Did you just waste ten minutes or was it worth the read? What did you learn? Do you really get it? More here.

The 75 — 20 — 5 Rule: Don’t believe everything you read. Or anything, really.That is, on any given day, I’d say 75 percent of what you read in the tech press is somewhat accurate, 20 percent is complete bullshit, and 5 percent is actually true. More here.

10 Cloud Startups Changing The Data Landscape: While the term “cloud computing” has become trendy and perhaps overused, what many people don’t realize is that it is because of cloud startups that our experience of data has become intuitive and effortless. Here are 10 startup that are changing the scene. More here.

Facebook PhonePunjab prisoners active on Facebook with posts and photos: Smuggling of mobile phones in Punjab’s prisons is passe! Armed with smart-phones, young prisoners in jails across the state are well-connected with the outside world through social networking sites, especially Facebook. More here.

A face worth… whatever your credit card limit is: Facial recognition payment system turns your face into a PIN: A tech start-up based in Helsinki has developed the world’s first facial recognition payment system. Designed to effectively transform your face into your PIN, the terminals use cameras to confirm your identity, meaning all the shopper needs to do is look into the lens and press OK. More here.

Using Metadata to Find Paul Revere: London, 1772: I have been asked by my superiors to give a brief demonstration of the surprising effectiveness of even the simplest techniques of the new-fangled Social Networke Analysis in the pursuit of those who would seek to undermine the liberty enjoyed by His Majesty’s subjects. This is in connection with the discussion of the role of “metadata” in certain recent events and the assurances of various respectable parties that the government was merely “sifting through this so-called metadata” and that the “information acquired does not include the content of any communications”. More here.


How IIM came to Ahmedabad: How an IIM came to be located in then obscure and small-town Ahmedabad and not in Bombay (as it was then called) has been much written about. The automatic choices were the two leading industrial cities of the time, Bombay and Calcutta. The latter got an IIM, the first to be set up; a few months later in 1961, the second IIM came up, not in Bombay, but in Ahmedabad. More here.

Big Picture

Warren Buffett
Warren Buffett (Image: Wikipedia)

Why Buffett Bailed on India: India has long been viewed as a value investor’s dream: rapid growth, 1.2 billion people pining for a taste of globalization, and underdeveloped industries ripe for turnarounds. So it surprised few when the genre’s guru, Warren Buffett, placed a bet on the world’s ninth-biggest economy. More here.

Victory Lap for Ask Patents: There are a lot of people complaining about lousy software patents these days. I say, stop complaining, and start killing them. It took me about fifteen minutes to stop a crappy Microsoft patent from being approved. Got fifteen minutes? You can do it too. In a minute, I’ll tell you that story. But first, a little background. More here.


The Magic Behind Amazon’s 2.7 Billion Dollar Question: Since its release in 2007, the last volume of the Harry Potter series, Harry Potter and the Deathly Hallows, has garnered 3,490 reviews from customers. While response has been overwhelmingly positive for the book, several hundred Amazon customers rated the book as mediocre or worse. More here.


Increased antibiotic resistance cause for concern: World Health Organisation recently announced a ‘global health crisis’ of increased antibiotic resistance. The studies done by WHO have marked India as one of the countries to be suffering from the consequence. More here.

You Can Live forever: Is immortality plausible? Or is it quack science? Two experts face off. Read here.

Collars Reveal Just How Extreme Cheetahs Can Be: In Botswana, a cheetah explodes into action, and so does its collar. Within seconds, it hits a top speed of 59 miles per hour, driven by leg muscles that generate more power than those of any other runner. Awakened by this phenomenal acceleration, the sensors around its neck record its position and movements, from its first footfalls to the death of its impala prey. More here.


Inside The Tech Stack Digg Used To Replace Google Reader: Digg’s dev team had a few months to build a capable replacement for Google Reader. Digg’s CTO gave us a peek under the hood at the development tools they used to do it. More here

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