Think about pricing on the website. In a sales-led growth model, you will say contact sales.
In a PLG, you want to put a pricing page, you want to show what is pricing because a lot of times if you see the customer journey, they go from the home page.
You may have a big sign-up button on the home page but they will go to the pricing page, they want to see the price and then they make their call to sign up. That is on pricing.
