Great businesses think and act like a media company, not an ordinary business

The idea central to content marketing is that a brand must give something valuable to get something valuable in return.
Instead of the commercial, be the show.
Instead of the banner ad, be the feature story.
The value returned is often that people associate good things with—and return to engage with—the brand

Sign Up for nextbigwhat newsletter

The smartest newsletter, partly written by AI.

Download, the short news app for busy professionals