This is a common

This is a common mistake that most people make, i.e., don’t study the market enough and study the competition more. 

Pankaj and I are glad that you put it in a very succinct and clear manner. 

We’ve been asking this market question to everybody, and people say, do this study, go to this competition and do this research. But the two things that get missed are studying customer behaviour and then figuring out what would benefit your customers and then studying the market more than the competition. 

They are great takeaways for us and the ecosystem.

In fact, we keep asking ourselves whenever we look at the next thing to do, whether it is adding a feature or building a new product like we are building now. 

The question that we ask is—what is it that we will deliver such that no one will want to go back to the old way of doing things?

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