From this week onwards, we are building a sense of discipline in producing weekly theme around what we will cover.

Apart from regular startup stories, we will focus on particular topic – be it related to product strategy, technology, marketing or sales.

To start off, this week’s theme is – Understanding User Needs and we will cover following topics:

– Why People Do What They Do? [Tuesday]

– Examples of Successful Businesses that have Built Services around ‘”(Un)Defined’ User Needs [Wednesday]

– Understanding the difference between Needs and Wants and How to Convert Want to Need [Friday]

Now that we have laid the theme, we also welcome guest contributors (email: ashish at pluGGd.in) who would like to throw their perspective/insights on the same.

Also, from now onwards, we will publish the weekly theme calendar few days in advance (feel free to suggest us topics).

Read: Articles on product strategy