Those two words that create passionate users!

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Look at the image on your right – Is that an onion?

Or something else?

You would be surprised to know that it’s actually a post-it pad, which won the Kokuoyo design prize award [More here].

Ain’t this product damn f**king cool?

Oh well, F**king cool – two words that you would want every user of your product to utter. And probably these two words differentiate great/sexy products from the good ones!!
And I am not talking about the usual web 2.0 products, but take the case of salesforce.com – one of the most fu**ing cool products in enterprise domain.
Kevin Briody nails this right

“What does “passion” boil down to? Where do you begin?..
F**king cool!”

That’s where passion begins. Those are the words I want every user of my product to utter. Ideally followed up by something like:

“Dude, you have to check this out. It’s so f**king cool!
I don’t want their reaction to be a measured, rational, dispassionate analysis of why the product is better than the alternatives, how the cost is more reasonable, feature set more complete, UI more AJAXified. I don’t want them to pause to analyze the boring feature comparison chart on the back of the box.

I want “f**king cool!” period.
I want that pure sense of wonder, that kid-at-airshow-seeing-an-F16-on-afterburners-rip-by-so-close-it-makes-your-soul-shake reaction, that caress-the-new-Blackberry-until-your-friends-start-to-question-your-sanity experience. I want an irrational level of sheer, unfiltered, borderline delusional joy.

That is where passion for a product starts. Yes, it only gets you so far, and then actual product quality, support, stickiness, strong community, etc come into play. But true passion begins with the two most wonderful words a marketer can hear a customer say:

“F**king cool!”

So all you startups and Product Managers – Don’t just be cool. Be f**king cool!

And my F**king cool moment? Well, ride in Royal Enfield Bulllet, Flickr, Gmail and Musicovery.
What’s yours?

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