Threads by Instagram sees 79% drop in user interaction within a month

  • Threads experiences a drop to 10.3 million daily active users from peak traffic of 49.3 million.
  • Average time spent on Threads has reduced from 21 minutes daily to just 3 minutes.
  • Contrary to Threads, its contemporary X maintains over 100 million active users, with average daily usage of 25 minutes.
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