Threads sees reduction in user engagement after initial record sign-ups

  • Threads saw a rapid drop in user engagement with about a 20% decline in daily active users and a 50% reduction in time spent within a week of a record-breaking 100 million sign-ups.
  • Sensor Tower and Similarweb data echoed a similar trend, recording a more than 25% decrease in daily active users and over half in usage time.
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