TikTok Aims to Boost Its TikTok Shop Sales by Planning to Ban External E-Commerce Links

  • TikTok is reportedly planning to ban external e-commerce links to sites like Amazon, potentially forcing users to utilize TikTok Shop for in-app purchases.
  • This proposed move is aimed at boosting sales on TikTok Shop, which is expected to lose over $500 million in the US this year due to heavy investment.
  • Once the ban is implemented, items promoted by creators can only be bought through TikTok Shop, prohibiting creators from earning commissions through external links.
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