Home TikTok allegedly has a ‘heating feature’ that lets staff select which videos go viral

TikTok allegedly has a ‘heating feature’ that lets staff select which videos go viral

Reports by Forbes allege that TikTok and its parent company ByteDance have a feature called “heating” which can boost video views.
Internal documents seen by Forbes show that staff from TikTok and ByteDance can use this feature to pick which videos go viral.