How to make a product go viral? Ask Indian Govt [Hint: Tiktok grows 10x after the ban]

After Indian government banned Tiktok, the app download has increased 10X on mirror site, APKMirror.

According to Artem Russakovskii, founder of APKMirror said the app’s downloads jumped by “roughly 10-15 times, and majority of them are from India,” since the ban.

Further, Russakovskii said the traffic on TikTok on the website increased by roughly 5 times on April 16, one day after India banned the app (via).

Tiktok was banned on April 15th.

Banning / Blocking any piece of content often leads to exploding growth, thanks to human curiosity (and the feeling of pride associated with owning something which others may not have).

Maybe #StartupIndia program should be integrated with Govt’s banning initiatives? (that was sarcasm, in case you didn’t get it).


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