How to make a product go viral? Ask Indian Govt [Hint: Tiktok grows 10x after the ban]

After Indian government banned Tiktok, the app download has increased 10X on mirror site, APKMirror.

According to Artem Russakovskii, founder of APKMirror said the app’s downloads jumped by “roughly 10-15 times, and majority of them are from India,” since the ban.

Further, Russakovskii said the traffic on TikTok on the website increased by roughly 5 times on April 16, one day after India banned the app (via).

Tiktok was banned on April 15th.

Banning / Blocking any piece of content often leads to exploding growth, thanks to human curiosity (and the feeling of pride associated with owning something which others may not have).

Maybe #StartupIndia program should be integrated with Govt’s banning initiatives? (that was sarcasm, in case you didn’t get it).

Sign Up for nextbigwhat newsletter

The smartest newsletter, partly written by AI.

Download, the short news app for busy professionals