How to make a product go viral? Ask Indian Govt [Hint: Tiktok grows 10x after the ban]

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PARIS, FRANCE – MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children’s online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)

After Indian government banned Tiktok, the app download has increased 10X on mirror site, APKMirror.

According to Artem Russakovskii, founder of APKMirror said the app’s downloads jumped by “roughly 10-15 times, and majority of them are from India,” since the ban.

Further, Russakovskii said the traffic on TikTok on the website increased by roughly 5 times on April 16, one day after India banned the app (via).

Tiktok was banned on April 15th.

Banning / Blocking any piece of content often leads to exploding growth, thanks to human curiosity (and the feeling of pride associated with owning something which others may not have).

Maybe #StartupIndia program should be integrated with Govt’s banning initiatives? (that was sarcasm, in case you didn’t get it).

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