TikTok Integrating Google Search Results in App Test

  • TikTok is testing a feature that incorporates Google Search into its in-app search results.
  • TikTok also experiments with embedding Wikipedia entries to its search results, aiming to become a one-stop internet use platform.
  • The integration signals a significant behavior shift in young internet users, which shows these users are tending to use social apps for internet search instead of Google Maps or Search.
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