TikTok Is Used by 40% of Gen Z in US for Daily Searches, Fastest Growing News Source in the UK

In the US, it was recently estimated that 40 per cent of Gen Z use either TikTok or Instagram for everyday searches to find things like where to eat, instead of previous favourites like Google Search and Maps.

A survey of news consumption habits has found that TikTok is the fastest growing news source among adults in the UK. The app is currently used by 7 per cent of UK adults as a news source, compared to 1 per cent in 2020.


Download NBW: Short news app created for busy professionals like you

Get NBW App - a reimagined fluid short news experience that delivers you clarity and all the important news and trends from your industry. No signup needed !

Download NBW App (Android, iOS)

Sign Up for NextBigWhat Newsletter