TikTok Launches ‘Elevate’ Program to Nurture Emerging Music Artists

  • TikTok has announced a new program termed ‘Elevate,’ aimed at identifying and fostering emerging music artists, providing them with resources, early access to new features and content amplification.
  • Artists, including those signed and unsigned, will be offered opportunities to perform exclusive concerts in their hometowns, with performances filmed for a TikTok content series.
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