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TikTok launches ‘Gimme the Mic’ live music competition for emerging artists

  • TikTok is hosting a virtual talent show allowing aspiring artists to win up to 500,000 Diamond rewards.
  • The competition involves multiple rounds and a global finale featuring contestants from around the world.
  • The initiative comes as part of TikTok’s ongoing efforts to underline its focus on music, competing with platforms like YouTube and Spotify.
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