TikTok plans to launch e-commerce store in the U.S.

  • TikTok is reportedly planning to launch an online retail store in the U.S. next month, offering products like toys and kitchen gadgets.
  • The company is also testing a ‘Trendy Beat’ shopping feature, which has shown success in Asia and was recently confirmed to be under testing in the U.K.
  • Looking ahead, TikTok aims to quadruple its e-commerce venture to $20 billion in gross merchandise value in 2023 from last year’s $4.4 billion, primarily focusing on expanding in Southeast Asia.
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