TikTok is the new Facebook (and is becoming bigger than that) and as of 2018, TikTok is now available in over 150 markets, and in 75 languages.

TikTok was downloaded more than 104 million times on Apple’s App store during the full first half of 2018.

Beyond the format (15 seconds video), what goes inside the product? Well, a lot of AI, hustle and product thinking.

ByteDance’s vice president says they’re able to process 50 million GB of data every day. And analyzing its 500 million users’ video clips has potential applications for content recommendation, object recognition, and, ultimately, surveillance. The website for ByteDance’s research lab boasts, “This virtuous cycle of AI has allowed us to venture into areas of machine intelligence the world has not seen before.”

Read on.