TikTok users champion ‘delulu’ mindset for professional success

  • The ‘delulu’ mindset, denoting radical self-belief, is being shared on TikTok as a means to job success.
  • It’s garnered over 1.6 billion views on the platform and is being applied in fields as diverse as tech and law.
  • The trend reflects young people’s need to find a sense of control in today’s unstable economic environment.
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