Four weeks ago, I committed to posting 6+ TikToks/week to prepare an audience of expecting moms for my @useanja launch.
I’ve gained 8k followers (85% women ages 25-35 – most are TTC or pregnant). I hit 10k yesterday!
5 hacks that push videos on the TikTok algorithm:
1) Incentivize comments
-Ask a question in the caption
-Ask another question in the comments section
-Publicize an opinion/advice (inevitably drives debate)
2) Incentivize shares
-Put CTAs in the caption or comments ie “Share with your pregnant friend!”
-Send your creator friends’ videos to themselves/vice versa
3) Condense videos – the algorithm favors videos that viewers watch completely or more than once
-Try to make <15s videos
-Split videos into part 1,2 videos
-Film a short video with captions that take a while to read
(Fun fact: songs are getting shorter to accommodate this)
4) Put captions around your profile icon
-Add a CTA ie “click + if you agree” (+ makes you follow the user)
-Profile clicks boost videos
h/t @itsmeralarik (200K+) does this. Her like to follower conversion rate is 7%, compared to the average 1% (@charlidamelio’s is 0.0125%)
5) Go live consistently – the algorithm favors active creators
i.e. if a video is going viral (My KPI is reaching 2K+ views in its first 3 hours), going live for ~30 mins will almost always boost it to 10k views
P.S. Halfway through my 4 week experiment, I started advertising my waitlist for @useanja in my videos.
It’s resulted in a follower to waitlist signup conversion of 15%. The only CAC is 10 minutes of my time/video🥳
Excited to keep building!
