Times group has ‘soft’ launched it’s business networking product, PeerPower.
PeerPower is targeted towards senior level professionals:
PeerPower is an avenue for Senior-Level Professionals to build new business contacts and to keep themselves updated with the latest happenings in the industry..It has unique networking features that enhance the interactivity of an individual with his/her peers in current and previous organisations, professional institutes and area of specialization.
The product is currently in closed beta (i.e. ‘invite’ only mode).
PeerPower will face stiff competition from LinkedIn as well as Info Edge’s Brijj and HT’s Shine – what sort of product differentiation do you think can beat LinkedIn?