Times Internet has acquired MensXP.com, a lifestyle content site focused on Indian men.
In terms of traffic, MensXP had a traffic rank of 3,973 (India), though with this acquisition, Times Internet just got more SEO friendly content that has a high sales value (thanks to the target segment).
From the PR:
Our goal is to make this content even better and expose it to a bigger audience. MensXP already has a loyal following, and our goal is to let them keep doing what they’re doing to reach larger audiences.
Satyan Gajwani, CEO, Times Internet, said, “This is really exciting for us because not only are we bringing in a strong platform, but we are bringing onboard an awesome, entreprenurial team that has a huge vision for their business. Times Internet is focused on bringing on great entrepreneurs that can take their businesses to the next level with our support.”
“We are extremely excited to work with TIL, especially at a phase that is witnessing the organization undergo a paradigm shift in the way it does business. The acquisition will help MensXP further its vision to be the defacto lifestyle platform for Indian consumers. I am happy that Satyan believes in our vision and together we will aim build something great,” Said Angad Bhatia, Founder & now Business Head, MensXP.com.