In a bizarre move, BCCL (parent company of Times of India, Economic Times and several other properties) has asked all of its employees to share their social media account login and password with the company.
“The posts made by you on User Account shall contain news and other related material and may also contain any personal material and interaction, which we encourage. You shall inform the company about your personal user accounts and the same will be allowed by the company, subject to you refraining from posting any news and other related material on the same. The personal user account shall always belong to you and carried by you in the event of any severance of your contract with the company. At your request, while in employment, your personal user account may be converted into a company User Account. It is specifically agreed that on such conversion, all intellectual property rights in such converted User Account shall be vested in the company.
The company shall be the owner of the access passwords, username and associated email address for the User Account, which shall be used by you on behalf of the Company to make posts. Company retains administration rights of the User Account, which shall be made accessible to the Company on demand. It is understood that sharing of such details of the User Account shall be an integral part of your contract with the Company and shall also be necessary for processing any settlement related to termination of such Contract” [source]
– At your request, while in employment, your personal user account may be converted into a company User Account.
– The company not just owns your social media account (password), BUT also the email address of the user account.
Feeling Crazy? Read : Dear Mainstream Media Journos, You can still save yourself
PS : NextBigWhat is hiring and we recommend all our team members to create their own personal brand. Apply, if you have a voice (and perspective) of your own! Simply email: email@example.com (you can tweet this as well :)).
Image credit : Wikipedia