TimesCity Acquires Restaurant Booking Platform, Dineout

Times Internet’s restaurant and food guide portal TimesCity.com has acquired Dineout, a Delhi based restaurant booking service. With this, TimesCity visitors can make online restaurant reservations.
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Times Internet’s restaurant and food guide portal TimesCity.com has acquired Dineout, a Delhi based restaurant booking service. With this, TimesCity visitors can make online restaurant reservations.Dineout

Dineout currently focuses on restaurants in Delhi- NCR & Mumbai and has done over 200,000 bookings and had earlier raised INR 60L in angel funding.

Ankit Mehrotra, one of the four founders at Dineout said

Dineout was already powering table reservations for Timescity and merging with them was a natural progression for us.

Currently TimesCity operates out of 11 cities in India with over 47000 restaurants listed and claims to have around 2 million unique visitors in a month. Dineout also provides an Electronic Reservation Book to the restaurants, which gives them an easy way to manage their bookings real-time. TimesCity currently uses services like JustEat (affiliate commission) for order fulfilment in other cities.

The company did not disclose the deal size. TimesCity business head Miten Sampat wouldn’t comment on its competitor Zomato’s recent move to go completely social, but said that the company has plans to launch a fresh look to the website and expand across India.  “The acquisition of Dineout demonstrates our commitment to driving clear measurable ROI to Merchants,” he said. Nearly 50% of its users users are on mobile platforms. 

In August 2013, TimesCity had acqu-hired Gawbl, the makers of an Android based app which suggests food based on the user’s mood has.

Why is Food and Beverage Industry so HOT..Online?

The web and mobile channel for food ordering/delivery has picked up in India and that’s why listing players are now moving to fulfilment (Justdial too has launched online ordering).

In the third quarter of 2013, the pizza chain reported more orders going online than offline. For Dominos,  50% of  revenues came from the delivery business, of which 14% were made from its mobile and web platforms.

While Zomato has been going big on social and discovery, TimesCity is focusing on monetising listing.

TimesInterent has been acqhiring companies and earlier deals include Musicfellas, Mensxp and has invested in Zipdial, Skift, Gradestack.

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