Popular dating app Tinder is building out its first ad product and is looking for potential partners that include Facebook and Twitter.
Tinder
The app currently doesn’t generate any revenues, but is expected to be a strong ad platform given the vast amount of personal data and its streamlined audience.
Brian Norgard, co-founder of ephemeral messaging startup Tappy, which Tinder acquired in January, has become Tinder’s VP of Advertising Products.
IAC, which owns stake in Tinder had said that the app would be advertising by the end of last year, however things never materialized.
Tinder also experimented with promoting Bollywood films, where profiles of the actors would show up as that of a regular user, which would then prompt them to watch the movie within chat.
[Source: ReCode]

Newsletter

Hello World.

NextBigWhat brings you well curated wisdom, news and actionable insights.

In a world where algorithms are deciding what you read (and learn), we bring a holistic view on product and growth – curated by the experts, enabling you to learn from the knowledgable sources and save time in discovering them.