Tinder, everyone’s favourite dating app, just launched its paid version in Europe – Tinder Plus, that lets users undo accidental swipes and expand location-based search options.
Tinder-Logo
Surprisingly the company has gone in for an odd pricing strategy, apparently charging users that are over the age of 28 £14.99 a month, while younger users pay just £3.99 per month.
On the face of it, it does seem to be a case of milking older users who have larger disposable incomes, though it could also be about aligning costs with supply-and-demand – the older you are, the lesser the number of potential matches you’ll have on Tinder.
Given that Tinder merely scrapes personal information from a user’s Facebook account, cheating the system is as simple as changing birth dates on the social network. The question that remains is – how comfortable are you dating someone who lies about their age?
In India, subscribing to Tinder Plus will set you back Rs 183.44 (of $2.99) per month, though no cases of differential pricing have been reported just yet.
[Source: London Evening Standard]
If you’ve come across differential pricing for Tinder Plus in India, do let us know.

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