To Innovate is to Embrace All Four Heroes

To Innovate is to Embrace All Four Heroes

Beneath your dominant worldview lies all the other Innovation Code archetypes: we all have an inner Artist, Engineer, Athlete, and Sage, pushing and pulling against each other as different threads of our characters. Just as you would at the organizational level, use that inner tension to create something powerful.

It is in our inconsistencies and opposing impulses where we will find ways to do newer and better things.