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Glance Beats Instagram; Becomes The Third Top Content Consumption Platform: Report

According to a recent report by Zinnov, Glance displaces Instagram to be the third-largest content consumption platform after Facebook and YouTube.

Owned by InMobi, Glance currently has 115 million daily active users (DAU), whereas Facebook and YouTube have 175 million & 135 million, respectively. It recently surpassed Instagram (36 million DAU) to be the third-largest content consumption platform/

“With commerce models continuing the shift from search to discovery, local language and influencer-led video-first commerce is expected to see a hyper-scale growth phase over the next few years,” Zinnov report said.