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TomTom to power HTC Locations App for HTC smartphones in India

Very recently, TomTom acquired its Indian JV partners’ stakeand has today announced partnership with HTC to provide the maps, points of interest and turn-by-turn directions for a range of HTC smartphones in India.

Tomtom PND
Tomtom PND

“We are excited to expand our global offerings by powering the map services for all HTC smartphones in India,” said Nuno Campos, Vice President of Sales and Marketing for TomTom Licensing. “This is our first major partnership in India, and we look forward to providing HTC and its customers with the most comprehensive and easy to use maps and navigation services.”

“India is not only a key market for HTC, but also one of the largest countries with the second largest population in the world,” said Faisal Siddiqui, Country Manager, HTC India. “We believe TomTom is the ideal partner to provide the most current map data that will enable Indian consumers to use their HTC smartphones to navigate accurately and effortlessly.” [from the release]

This partnership marks the first consumer-focused implementation of TomTom’s map data in the rapidly growing Indian market, though its not clear whether the partnership is OS agnostic (Android:Google maps, WP: Bing maps).

Navigation Business: Industry Outlook

– More than 5.2 million smartphones will ship to India in 2012 [read: India’s smartphone market]

– Navigation system market in India is expected to be around $158Mn by 2014.

In India, Garmin and MapMyIndia are the 2 biggest players but Both of these are hardware based systems. Though very slowly, but smart phone based navigation apps are gaining popularity as well.

Here are some of the recent updates from LBS/Navigation Industry:

MapmyIndia Launches Android Based In-dash Car Navi-tainment Device (Live TV, 3D Navigation)

MapmyIndia has launched its next generation in-dash car navigation systems that runs on Android (2.2 currently) and offers features like live television in the car, tracking the live location of the vehicle

MapmyIndia launches ShowNearby, a free location-based places app for Blackberry, Android and iPhone

MapmyIndia has launched ShowNearby, a free location-based app for Blackberry, Android and iPhone, that helps users locate utilities such as restaurants, ATMs, petrol pumps, retail brands, coffee shops, tourist spots, emergency services etc.

MapmyIndia Launches CarPad, Android Based Tab For Navigation
`MapmyIndia, in collaboration with Qualcomm launched CarPad, Android based tab for navigation. The price of device is Rs. 22,990.

TomTom Launches Personal Navigation Devices in India [Starting at 15K]

European navigation device manufacturer TomTom had announced entering Indian market earlier this year. TomTom has now launched their VIA range of personal navigation devices in India. The devices are priced starting at Rs.15,000.

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