Take a look at the top 10 digital properties in India (multi-platform).
Clearly, India is a GFA economy driven by Google and Facebook, Amazon followed by Amazon, Times Internet and Paytm – riding the desi traffic.
Data source: Comscore ( Desktop: 6+ Home and Work, Mobile: 18+ Smartphone and Tablets iOS and Android)
Kudos to Truecaller and Phonepe for being a 1-app product, yet garner so much of reach!
