Matrimonial sites ruled the online advertising space


Matrimonial sites ruled the online advertising space

While recession affected the entire display ad industry pretty badly, matrimonial ads bagged the largest advertising spending pie, as per a report by Nielsen.

From a total of 3778 online display ad campaigns released in India between June-August 2009, 497 were by Personal or Matrimonial websites, amounting to thirteen percent of the total number of online campaigns, according to the Nielsen Online AdRelevance June-Aug’09 report.

After matrimonial sites, travel and education category ruled the online spending.

In terms of number of campaigns, the top two advertisers are Consim and People Interactive – both predominantly advertising for their matrimonial/personals business. Consim accounts for eight percent of the total number of campaigns during June-August 2009 and People Interactive accounts for 4 %. Info Edge is the third biggest player (3%) advertising mainly for their employment business.

Times Internet, Yahoo and Sify were among the leading publishers for online display advertising in India. 24 percent of all online campaigns during June-August 2009 included Times Internet properties. For Yahoo, that number was 21 percent. (source).

Top 5 sectors

  • Personals/ Matrimonials (13%)
  • Travel Booking Services (8%)
  • Education (8%)
  • Consumer Information (6%)
  • Employment (4%)

Top Online Advertisers

  • Consim Info
  • People Interactive India
  • Info Edge India
  • TATA Group
  • Bennett Coleman

More @ India Online Channel.

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