Matrimonial sites ruled the online advertising space

While recession affected the entire display ad industry pretty badly, matrimonial ads bagged the largest advertising spending pie, as per a report by Nielsen.

From a total of 3778 online display ad campaigns released in India between June-August 2009, 497 were by Personal or Matrimonial websites, amounting to thirteen percent of the total number of online campaigns, according to the Nielsen Online AdRelevance June-Aug’09 report.

After matrimonial sites, travel and education category ruled the online spending.

In terms of number of campaigns, the top two advertisers are Consim and People Interactive – both predominantly advertising for their matrimonial/personals business. Consim accounts for eight percent of the total number of campaigns during June-August 2009 and People Interactive accounts for 4 %. Info Edge is the third biggest player (3%) advertising mainly for their employment business.

Times Internet, Yahoo and Sify were among the leading publishers for online display advertising in India. 24 percent of all online campaigns during June-August 2009 included Times Internet properties. For Yahoo, that number was 21 percent. (source).

Top 5 sectors

  • Personals/ Matrimonials (13%)
  • Travel Booking Services (8%)
  • Education (8%)
  • Consumer Information (6%)
  • Employment (4%)

Top Online Advertisers

  • Consim Info
  • People Interactive India
  • Info Edge India
  • TATA Group
  • Bennett Coleman

More @ India Online Channel.