Top Online Destinations in India: Google leads the traffic race, Facebook tops engagement
August 20, 2012 2012-08-20 11:02Top Online Destinations in India: Google leads the traffic race, Facebook tops engagement
Top Online Destinations in India: Google leads the traffic race, Facebook tops engagement
Google Sites ranked as the top online destinations in India reaching 57.8 million people age 15 and older accessing the Internet from a home or work computer. Facebook followed with 50.9 million visitors (83.4 percent reach), followed by Yahoo! Sites (65.5 percent reach) and Microsoft Sites (48.1 percent reach). Local web properties secured several spots in the top 10 ranking, including Times Internet Limited, reaching 33.7 percent of the online population, Network 18 (29.3 percent reach), Rediff.com India Ltd (25.2 percent reach) and NIC.in (21.8 percent reach), as per Comscore report.
In terms of engagement, visitors were most engaged on Facebook, spending an average of nearly 4 hours on the site in June. Visitors spent 2.5 hours on Google Sites, with YouTube accounting for a strong share of time spent on the property. Among local brands, Network 18 led as the most engaging property with visitors averaging 31.6 minutes during the month.
| Top Online Categories by Share of Total Minutes June 2012 Total Internet: India, Viewers Age 15+ Location Home/Work* |
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| Total Unique Visitors (000) | % Reach | Average Minutes per Visitor | |
| Total Internet : Total Audience | 61,004 | 100.0% | 772.5 |
| Google Sites | 57,826 | 94.8% | 155.3 |
| Facebook.com | 50,890 | 83.4% | 224.9 |
| Yahoo! Sites | 39,977 | 65.5% | 63.3 |
| Microsoft Sites | 29,363 | 48.1% | 19.8 |
| Wikimedia Foundation Sites | 21,031 | 34.5% | 11.1 |
| Times Internet Limited | 20,535 | 33.7% | 16.9 |
| Network 18 | 17,891 | 29.3% | 31.6 |
| Ask Network | 15,829 | 25.9% | 3.5 |
| Rediff.com India Ltd | 15,346 | 25.2% | 28.3 |
| NIC.in | 13,308 | 21.8% | 23.6 |
Top Categories
– Social networking accounted for 25.2% of all time spent online in June, an increase of 0.8% points from the previous year.
– Entertainment sites ranked second, accounting for 10 percent of minutes (up 1.2 percentage points from the previous year), while Portals accounted for 8.8 percent of total minutes.
– Although it represented just 2.0 percent of total minutes, time spent on Retail sites grew 0.5 points in the past year as online shopping continued to gain adoption.
– Email traffic went down by 0.5%.
| Top Online Categories by Share of Total Minutes June 2012 vs. June 2011 Total Internet: India, Viewers Age 15+ Location Home/Work* |
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| Share of Online Minutes | |||
| Jun-2011 | Jun-2012 | Point Change | |
| Social Networking | 24.4% | 25.2% | 0.8 |
| Entertainment | 8.8% | 10.0% | 1.2 |
| Portals | 11.4% | 8.8% | -2.6 |
| 8.6% | 8.1% | -0.5 | |
| Search/Navigation | 3.4% | 3.2% | -0.2 |
| Business/Finance | 2.9% | 3.0% | 0.1 |
| News/Information | 2.3% | 2.2% | -0.1 |
| Retail | 1.5% | 2.0% | 0.5 |
| Instant Messengers | 3.8% | 2.0% | -1.8 |
| Games | 1.6% | 1.8% | 0.2 |
| Directories/Resources | 1.6% | 1.7% | 0.1 |
Source: comScore Media Metrix.
*The data does not include visits from public access computers, such as Internet cafes, mobile phones or PDAs
