Trademark Behaviours

Trademark Behaviours are:

  • Simple
  • Impactful
  • Clear

The most important behaviours are those that matter in the most intense moments. We can work out our trademark behaviours by asking: When the going gets tough, what is going to make the difference?

Your trademark behaviours should constantly be at the forefront of your mind. They are the simple, crucial, clear rules for what you do – and who you are.